Meet Weleda
Founded in 1921, Weleda is one of the leading brands in holistic cosmetics and medicine. They take pride in their line of sustainable and cruelty-free beauty and wellness products, which can be found across the world. Weleda continues to leverage its almost 100-year old heritage to draw in a new generation of health-focused consumers.
The brief
Weleda needed a revitalized strategy to engage with digital-first audiences across their social media platforms. The brand sought new ways to drive organic growth by paying particular attention to creative online campaigns and meaningful content. Weleda hoped to amplify their presence on Facebook and Instagram for long-term social growth.
Achieving measurable results
I worked with Weleda for 6 months to refine the brand’s social media strategy, maximize the return on paid advertisements, and execute online campaigns for multiple product lines. I collaborated closely with the content creation team, ensuring that every social media post clearly communicated Weleda’s simplicity and “good-for-you” ingredients. Our efforts led to an organic increase of 2 200 Instagram followers and 1 800 likes on the Weleda Facebook page.
