Meet S&W Automobiles
S&W Automobiles is one of the largest Mercedes-Benz dealerships in the Czech Republic. The luxury auto dealer has built a national reputation for reliability and quality since 1996. Known for their impressive showrooms of luxury car models, S&W Automobiles maintains an equally sophisticated presence on social media to showcase the elegance behind the wheel of every Mercedes-Benz model.
The brief
When Mercedes-Benz released the 2020 S Class Sedan to the world, S&W Automobiles knew they would need a standout commercial to advertise the newest luxury car to the Czech Republic market. Given the limits on in-person traffic because of the pandemic, eye-catching visuals for online marketing were especially important. The end goal was to generate interest and excitement for the 2020 S Class model.
Producing commercials fit for a luxury vehicle
In just under two months, I directed the production of four promotional videos for S&W Automobiles. I was responsible for the entire creative process, which involved scouting locations, finding actors, writing the script, shooting video, and leading post-production. The two-month-long project involved the use of highly technical cameras, drones, and moving tracks in order to shoot scenes of the 2020 S Class Sedan in action. S&W Automobiles received four high-production value videos in order to advertise the arrival of this next-generation luxury vehicle.
