Meet Paddock Energy Drink
Made for the go-getters, hard workers, and non-stop schedulers, Paddock Energy Drink offers an instant recharge when it feels like there’s not enough time in the day to check off the to-do list. Paddock offers a kick of energy alongside daily vitamins in every refreshing sip.
The brief
A standout on the shelf with its attention-grabbing can design, Paddock Energy Drink also needed to make a statement with commercials that would increase brand awareness far and wide. The series of videos included a Christmas commercial, one big winter spot that showcased the connection between Paddock and adventure, a short product feature, and a call for brand ambassadors. Each needed to send a specific message while staying true to Paddock Energy Drink’s bold personality.
Directing energy-filled commercials, fueled by Paddock
From storyboarding to editing, I directed three digital advertisements for the client.The longest commercial feature needed to make the biggest impact. After realizing the connection that could be drawn between Paddock Energy Drink and outdoor adventure, I quickly hired former freestyle skiing champion Robin Holub as an actor for the video spot. The 45-second advertisement aired on Youtube and other social media platforms, successfully promoting Paddock Energy Drink as the go-to beverage before your next adventure. Professional cameras and a drone were used to shoot the dynamic scenes in this action-packed video spot.
