Site icon Jiri Vacek

Montelvini

Wine product photography

photographer fotograf fotka fotografie produktová fotografie portrét foto svatební fotografie svatební fotograf produktový fotograf Jiri Vacek portraits product photography model Montelvini Vinostrada produktové fotografie

Meet Vinostrada

Italian wine distributor Vinostrada brings the taste of Italy to your doorstep in the Czech Republic. Take one sip of their Italian wines and you’re soon transported to the beautiful Tuscan countryside, lined with vineyards and warmed by the sun. Vinostrada delivers carefully curated wines directly to consumers and restaurants.

The brief

Vinostrada wanted to publish new photos of the Montelvini wines that they carry. Montelvini, an Italian family-owned winery, has been known throughout five generations for its sophisticated palette and exclusive prosecco. Vinostrada’s updated photos had to convey the handcrafted, honest character that Montelvini stands behind. The assets would be used for social media content and on Vinostrada’s website.

Capturing luxury in a bottle

I directed a 3-hour photoshoot of various Montelvini wines at the trendy Manifesto Market in Prague. The photo session also involved the coordination and direction of models. While I captured Montelvini’s refined look and feel, I also emphasized the delight that customers experience when they indulge in premium wine.