Sushi like never before
Meet Frushi. Made of coconut milk rice, fresh fruit, and agave, Frushi (hint: fruit + sushi) was founded on the belief that food can be both fun and healthy. Our innovative take on sushi was gluten-free, vegan, and nutritious. Frushi quickly gained popularity at food festivals and in Danish streets, eventually making its way to the final round of the Danish National Startup competition and receiving press in Forbes Magazine. I was one of Frushi’s co-founders.
The challenge
In order to sustain momentum and grow our customer base, Frushi needed an exciting and engaging social media strategy—made from scratch. With a strong presence at local street markets, vegan festivals, and even the Carlsberg brewery cafe, our young startup looked for original ways to build customer relationships online.
Poised for future growth
I was responsible for developing and executing Frushi’s social media strategy. From creating content to managing the social calendar, every aspect fell under my domain. I ensured that Frushi’s social media content communicated three key pillars of their brand identity: simplicity, whimsy, and wholesome nutrition. Without spending a penny on paid promotions, I helped Frushi reach an online audience of over 100,000 people throughout Copenhagen and Bratislava.